Month: April 2015

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Sephora: 3 Tips to Increase Customer Retention by Beauty Insider Program (Ecommerce Marketing #11)

According to study, it costs companies 5-10 times to acquire a new customer than retaining an existing one. If customer retention increases 5%, it will lead to a 25-100% increase in profit for the company. Thus, to build a great loyalty program and use that to track customer behavior and therefore to cater for customer … Continue reading Sephora: 3 Tips to Increase Customer Retention by Beauty Insider Program (Ecommerce Marketing #11)

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Sephora Lost Control In Social Media Crisis (Ecommerce Marketing #10)

Sephora has a great member rewards program, which consists of Beauty Insider (BI), VIB and VIB Rouge. I am a VIB Rouge and got excited when the private sales open twice a year. However, Sephora hurt many loyal customers’ heart during last private sales, the one before Thanksgiving last year, and make the company trapped … Continue reading Sephora Lost Control In Social Media Crisis (Ecommerce Marketing #10)

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Retargeting – Target Customers, Twice! (Ecommerce Marketing #9)

98% of your site visitors leave before converting. 49% of individuals visit a site 2-4 times before they actually decide to buy. Online shopping carts are abandoned over 70% of the time, and a 54% revenue increase when companies send a second abandon cart e-mail to customers. All of these data tell us that retargeting … Continue reading Retargeting – Target Customers, Twice! (Ecommerce Marketing #9)