Every girl shops on Sephora.com. It carries many popular brands. It sells everything that makes us prettier. I just calculated my conversion rate for now this year, and shocked. It’s 8.05%! (Received 87 emails and purchased 7 times.) We just need 5 clicks to finish shopping on Sehpora.com (if we are at the consideration step … Continue reading 5 Clicks To Finish Your Shopping On Sephora.com (Ecommerce Marketing #8)
Céline has its irreplaceable position in fashion industry, though it’s not as famous as Chanel or Dior among wealthy ladies and it doesn’t have a very famous historical designer like Karl Lagerfeld. Its creative director Phoebe Philo is famously press-shy. But, it fascinates me, in a reason, by celine.com. Consistent UX on Laptop and Mobile Customers can enjoy … Continue reading How Céline Fascinates Me (Ecommerce Marketing #7)
Valentino Rockstud Triple-Strap Sandals, blue. It is only sold in Net a Porter and Barneys New York. I chose Net a Porter, checked out as a guest (because I forgot my password), and patiently filled out all the required information step by step. Because I’m going to visit my friends in Delaware during spring break, … Continue reading Net A Porter, Could You Find a More Satisfying Way to Protect My Payment Security? (Ecommerce Marketing #6)
A simple but clear video can help more customers learn about innovative products, like Dropbox, so video is a useful way to educate customers. It reminds me of a YouTube celebrity who starts her business as sharing makeup tutorials and beauty tips via videos. And now she already owned her cosmetic brand, cooperated with L’Oreal … Continue reading Michelle Phan – On the Stage of YouTube (Ecommerce Marketing #5)
Crystal Perspective 