Month: November 2014

By Crystal Continue reading 5 Things To Keep In Mind Before Creating Digital Strategy

With the growing power of consumers, marketers have to transfer their minds into consumer-centered, so how to create great user experience is becoming a hot topic. Many bloggers have focused on the appearance of web pages and little tricks that can win their heart, for example, I wrote How Céline Fascinates Me and 6 Reasons … Continue reading The 5S of UX Development Process

In McKinsey’s report, High Influence: China’s Social Media Boom, the author Cindy Chiu asserts that social media has a greater influence on purchasing decisions for Chinese consumers than those in other countries. It is because Chinese consumers tend to purchase products that are recommended by friends or family instead of trusting advertisements. And social media … Continue reading As an Experienced Chinese Social Media User…

Starbucks established a new policy in 2005 that baristas should write down customer names on the side of their cups. After that, especially these years, more and more customers have complained that their names were misspelled in many strange ways. They took the pictures of these misspelled names and post them on social media. Soon, … Continue reading I Am Deliberately Misspelling Your Name!