Didi Dache is the Chinese version of Uber. In recent years, many smart Chinese introduced the concepts of popular companies and ideas in the U.S. and changed them a little to meet the demands of Chinese consumers. For example, Renren is the Chinese version of Facebook; Sina Weibo is the Chinese version of Twitter; Tmall … Continue reading Uber is Fighting with Didi Dache in China (E-commerce Marketing #4)
The Chinese New Year is coming. During this time every year, Chinese people usually put money into “Red Envelops” (we call it “hongbao”) and give it to families, employees and friends. I heard from my friends in China that Tencent company plan to utilize their social media app, WeChat, to give 500-million-RMB (80.65 million US … Continue reading The First Time That iBeacon Is Widely Used in China (Ecommerce Marketing #3)
Since I arrived in New York, I have been thinking to buy a “love lock”; to lock it on the Brooklyn Bridge with my boyfriend and throw the keys into Hudson River. Finally, our first Valentine’s Day coming! Because I have one week to buy the lock, so I didn’t shop in retail stores like … Continue reading Shopping Love Locks Online for Your Valentine’s Day (Ecommerce Marketing #2)
Some companies make revenues by utilizing the “freemium” strategy. They offer customers a free version to experience and then let them to choose whether to pay for premium service or not. What they really want to do is to encourage customers to upgrade. So, how to achieve it? Attractive Premium Service Provide fabulous advanced services … Continue reading 4 Ways to Motivate Your Free Users to Become Paid Users (Ecommerce Marketing #1)
Crystal Perspective 