Month: October 2014

Posted on

Traditional Experts Versus Statistical Machines

Data is not the same as information. In this big data era, marketers can collect data in a matter of seconds, but information is not that easy to obtain. We have to transform or combine data to get good, useful information. And information is the thing that we really need to predict the future and … Continue reading Traditional Experts Versus Statistical Machines

Posted on

The Marriage Between Alibaba and Costco

Last week, Costco has launched an online store through Alibaba’s Tmall Global platform. It will start with selling food, health-care products and Costco’s private-label Kirkland Signature products. Many of these are still in the pre-sale situation, but lots of them, like Ocean Spray Craisins and Kirkland Signature Mixed Nuts, have already received more than 30 … Continue reading The Marriage Between Alibaba and Costco

Posted on

Marketers, I Tell You the Top 3 Reasons I Want to Keep a Relationship with Your Brand!

I am a customer now. When considering the importance of customer relationship in digital marketing, or how to keep good relationship with customers, I think it’s better for marketers to put their feet into customers’ shoes. So, I am a customer now! As a customer living in an information explosion time, one thing I must … Continue reading Marketers, I Tell You the Top 3 Reasons I Want to Keep a Relationship with Your Brand!