Crystal Perspective

April 25, 2015

Sephora: 3 Tips to Increase Customer Retention by Beauty Insider Program (Ecommerce Marketing #11)

According to study, it costs companies 5-10 times to acquire a new customer than retaining an existing one. If customer retention increases 5%, it will lead to a 25-100% increase in profit for the company. Thus, to build a great loyalty program and use that to track customer behavior and therefore to cater for customer … Continue reading Sephora: 3 Tips to Increase Customer Retention by Beauty Insider Program (Ecommerce Marketing #11)

April 6, 2015April 10, 2015

Retargeting – Target Customers, Twice! (Ecommerce Marketing #9)

98% of your site visitors leave before converting. 49% of individuals visit a site 2-4 times before they actually decide to buy. Online shopping carts are abandoned over 70% of the time, and a 54% revenue increase when companies send a second abandon cart e-mail to customers. All of these data tell us that retargeting … Continue reading Retargeting – Target Customers, Twice! (Ecommerce Marketing #9)

March 29, 2015April 1, 2015

5 Clicks To Finish Your Shopping On Sephora.com (Ecommerce Marketing #8)

Every girl shops on Sephora.com. It carries many popular brands. It sells everything that makes us prettier. I just calculated my conversion rate for now this year, and shocked. It’s 8.05%! (Received 87 emails and purchased 7 times.) We just need 5 clicks to finish shopping on Sehpora.com (if we are at the consideration step … Continue reading 5 Clicks To Finish Your Shopping On Sephora.com (Ecommerce Marketing #8)

March 23, 2015March 28, 2015

How Céline Fascinates Me (Ecommerce Marketing #7)

Céline has its irreplaceable position in fashion industry, though it’s not as famous as Chanel or Dior among wealthy ladies and it doesn’t have a very famous historical designer like Karl Lagerfeld. Its creative director Phoebe Philo is famously press-shy. But, it fascinates me, in a reason, by celine.com. Consistent UX on Laptop and Mobile Customers can enjoy … Continue reading How Céline Fascinates Me (Ecommerce Marketing #7)

March 10, 2015March 28, 2015

Net A Porter, Could You Find a More Satisfying Way to Protect My Payment Security? (Ecommerce Marketing #6)

Valentino Rockstud Triple-Strap Sandals, blue. It is only sold in Net a Porter and Barneys New York. I chose Net a Porter, checked out as a guest (because I forgot my password), and patiently filled out all the required information step by step. Because I’m going to visit my friends in Delaware during spring break, … Continue reading Net A Porter, Could You Find a More Satisfying Way to Protect My Payment Security? (Ecommerce Marketing #6)

March 2, 2015March 28, 2015

Michelle Phan – On the Stage of YouTube (Ecommerce Marketing #5)

A simple but clear video can help more customers learn about innovative products, like Dropbox, so video is a useful way to educate customers. It reminds me of a YouTube celebrity who starts her business as sharing makeup tutorials and beauty tips via videos. And now she already owned her cosmetic brand, cooperated with L’Oreal … Continue reading Michelle Phan – On the Stage of YouTube (Ecommerce Marketing #5)

February 24, 2015March 28, 2015

Uber is Fighting with Didi Dache in China (E-commerce Marketing #4)

Didi Dache is the Chinese version of Uber. In recent years, many smart Chinese introduced the concepts of popular companies and ideas in the U.S. and changed them a little to meet the demands of Chinese consumers. For example, Renren is the Chinese version of Facebook; Sina Weibo is the Chinese version of Twitter; Tmall … Continue reading Uber is Fighting with Didi Dache in China (E-commerce Marketing #4)

February 17, 2015March 28, 2015

The First Time That iBeacon Is Widely Used in China (Ecommerce Marketing #3)

The Chinese New Year is coming. During this time every year, Chinese people usually put money into “Red Envelops” (we call it “hongbao”) and give it to families, employees and friends. I heard from my friends in China that Tencent company plan to utilize their social media app, WeChat, to give 500-million-RMB (80.65 million US … Continue reading The First Time That iBeacon Is Widely Used in China (Ecommerce Marketing #3)

February 16, 2015March 28, 2015

Shopping Love Locks Online for Your Valentine’s Day (Ecommerce Marketing #2)

Since I arrived in New York, I have been thinking to buy a “love lock”; to lock it on the Brooklyn Bridge with my boyfriend and throw the keys into Hudson River. Finally, our first Valentine’s Day coming! Because I have one week to buy the lock, so I didn’t shop in retail stores like … Continue reading Shopping Love Locks Online for Your Valentine’s Day (Ecommerce Marketing #2)